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Emaar Unveils Dubai Square, the World’s First Drive-Through Mall

Dubai Square drive-through mall

Emaar Properties has unveiled Dubai Square, a groundbreaking retail and entertainment destination announced as the world’s first drive-through mall. The project will anchor the massive Dubai Creek Harbour development, spanning 2.6 million square meters and introducing a revolutionary concept to the global retail landscape.


Project Scope: A Mega-Development Anchors Dubai Creek Harbour

Dubai Square is positioned as the central retail and lifestyle pillar of the $49 billion (AED 180bn) Dubai Creek Harbour mega-project, dramatically expanding Emaar’s portfolio of iconic destinations.

Key MetricDetail
Total Area2.6 million square meters
Development CostAED 180 Billion (US$ 49 Billion)
Project TimelineCompletion expected in 3 years
Parent ProjectDubai Creek Harbour (11 million sqmt)

The Drive-Through Mall: Redefining Retail Convenience

The defining innovation of Dubai Square is its status as the world’s first drive-through mall design, integrating seamless vehicle access into the core shopping and entertainment experience.

Key Features of the Concept:

  • Integrated Transport Network: Fully designed for drive-through accessibility.
  • EV-Ready Facilities: Dedicated support for the growing electric vehicle market.
  • Pedestrian-Friendly Zones: Balanced with seamless vehicular routes.
  • Futuristic Design: Merges retail, dining, and entertainment with unprecedented convenience.

Dubai Creek Harbour: The Mega-Project Context

Dubai Square will serve as the centerpiece of Dubai Creek Harbour, a waterfront city that underscores Emaar’s vision for large-scale, integrated urban communities.

Project Comparison:

  • Size: Dubai Creek Harbour is three times the size of Downtown Dubai.
  • Vision: A holistic mix of residential, commercial, and leisure spaces on the historic Dubai Creek.
  • Iconic Connection: The mall will be directly connected to the future Dubai Creek Tower, another landmark skyscraper by Emaar.

Technology & Experience: Beyond Traditional Retail

The project promises to leverage breakthrough technologies and innovative concepts to create an experience that transcends conventional shopping environments.

Announced Highlights:

  • Innovative Retail & Dining: Next-generation consumer experiences.
  • Entertainment Integration: A destination that goes beyond shopping.
  • Futuristic Design: Aligning with Emaar’s vision for the future of urban living.

Emaar’s Announcement:
Founder Mohamed Alabbar shared the unveiling on social media, noting the project is currently under construction and on track for its three-year completion timeline.


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Optimized for: “Emaar new project,” “world first drive-through mall,” “Dubai Creek Harbour mall,” “future of retail Dubai.”
Source: Emaar Properties Announcement.

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